The lead · Industry report
Trade contractors are losing leads to the ones who post.
A new piece of infrastructure for trade businesses replaces the "I'll post this weekend" problem with a thirty-second phone call — and twenty hours a month back, guaranteed.
Barrie, Ont. — A piece of infrastructure has appeared this spring that the trade-contractor industry has been waiting on for a decade without admitting it. Trovedge takes a thirty-second voice memo and returns a full week of platform-tailored social posts, ready for the contractor to approve from a phone. The whole transaction is conducted by telephone — the same phone you use to call suppliers and yell at subcontractors.
The pitch is straightforward enough that contractors who normally bristle at the word software can follow it without glazing over. You call the number. You talk for thirty seconds about what your crew did this week. The system writes seven posts in your voice, sends them to your Telegram for approval, and publishes the ones you tap green on. LinkedIn, Facebook, Instagram, Google Business Profile — four platforms, no scheduling middleman, no marketing person.
The economics work because the alternative — a $1,500-per-month marketing hire, or evenings spent staring at Instagram — runs contractors anywhere from twenty to forty hours of unbillable time. Trovedge reclaims most of that. Cancel anytime. Refund guaranteed if the time savings miss twenty hours. The company is incorporated in Ontario; the founder has Carhartt in the truck and a pricing page on the website.
