Offer and audience
We define the service, geography, homeowner problem, qualification bar, and next step before buying traffic.
Paid ads · Buy demand without losing control
Know what you are buying — and whether it becomes work.
We connect the ad, landing page, response path, estimate, and job outcome so campaign decisions are based on business value instead of cheap clicks.
Show me where this is leaking →
The outcome
“You can open the pipeline and understand what is running, what it costs, which leads are qualified, and what deserves more budget.”
Yorkis Estevez · Contractor first · Trovedge founder
If this feels familiar
The problem is not effort. It is the missing system.
- 01Reports celebrate clicks while the calendar stays empty.
- 02Lead quality is impossible to explain after the fact.
- 03Slow response wastes demand you already paid for.
- 04Campaigns keep spending because nobody owns the stop decision.
What changes
Feel the difference in the week — not just in a dashboard.
Before Trovedge→After the system is running
Before
Platform metrics in isolation
After
Transformation 1Ad → lead → estimate → job visibility
Before
One generic landing page
After
Transformation 2A focused promise for the service and area being advertised
Before
Budget drift
After
Transformation 3Clear caps, approval rules, and stop conditions
Before
More leads at any cost
After
Transformation 4More of the right conversations at a rational cost
What we run for you
One accountable system. Four working parts.
Conversion path
Ad, landing page, form or call, follow-up, and booking experience are designed as one system.
Lead-quality feedback
Sales outcomes flow back into campaign decisions so cheap but poor leads do not look successful.
Spend control
Budgets, launches, increases, and material changes remain approval-gated. Underperformers are not protected by ego.
How it enters the business
Install it without creating another job for the owner.
Frame
Choose the job worth buying
We start with margin, capacity, season, geography, and the project profile your team can deliver well.
Launch
Create one accountable path
Focused creative and landing pages make the promise, proof, and action consistent.
Learn
Optimize against reality
Lead quality, booked estimates, and closed jobs determine what scales, changes, or stops.
Customer zero · Golden Maple Landscaping
Built for a real Monday morning.
Trovedge was shaped around Golden Maple, our operating landscaping company in Ontario. The system has to survive real homeowner enquiries, active jobs, crew constraints, and owner approval — not an agency whiteboard.
Best fit
A proven contractor who wants a durable operating advantage and will give the system real proof, feedback, and decisions.
Not a fit
Anyone looking for guaranteed outcomes, fabricated proof, uncontrolled automation, or a magic switch with no owner participation.
What you should feel
More control. Less chasing. Better conversations.
Faster demand when needed
Campaigns can support a new service, slower calendar, or priority territory without waiting for organic reach.
Clearer economics
You see where the money went and what business outcome followed.
Less waste after the click
Fast pages and fast lead handling protect the demand you paid to create.
Straight answers
Before you commit to anything.
Is ad spend included?
No. Media spend stays in your ad account and under your control. We agree on the operating budget and approval rules separately.
Can you guarantee a number of jobs?
No ethical operator can guarantee how many jobs a market will close. We can control the offer, targeting, creative, conversion path, response speed, measurement, and stop decisions.
Do you run Google and Meta?
Yes, when the service and buying behaviour justify them. The channel follows the demand — not our preference.
Works even harder with
Free teardown · No pressure
See exactly where paid ads can change the week.
We’ll review the current path, show you what is leaking, and tell you the smallest system worth installing first.
Request the teardown →